Google Performance Max now lets you create product collections
Introduction:
Google has unveiled an exciting new feature called Performance Max, empowering businesses to elevate user experiences by associating creative assets such as images, videos, and text. With this update, you can now seamlessly combine products and build collections for both ads and free product listings.
Collections offer a convenient way to link products with your creative assets, streamlining the product listing process and saving you valuable time and resources. By enriching your product data, these collections have the potential to boost product performance, increase customer engagement, and provide a more immersive customer experience.
How does it work? You can curate collections containing up to 100 products, focusing on local products exclusively available within Performance Max for store goals.
To set up your collections feed in Merchant Center, follow these simple steps:
Sign in to your Merchant Center account.
Go to the "Products" section.
Click on "Feeds."
Choose the "Collections Feeds" tab.
Click the "+" (plus) button to create a new collection feed.
Select the desired destinations where you want your collections to appear.
Give your collection feed a name.
Choose an upload method and follow the provided instructions for the selected method.
While the Collections feature is currently limited to local products in Performance Max for store goals, Google is working towards broader implementation and potential international promotions in the future. As a local marketer, this presents a fantastic opportunity to maximize your outreach to local audiences.
Keep an eye out for further updates from Google, as they continue to refine and expand the capabilities of this exciting new feature. In the meantime, embrace the power of collections to create an enhanced product experience and engage your customers like never before.
